EVERY IMAGE NEEDS PURPOSE

Founder, Glenn C. Ganley ~

This business, Alternative Path Productions, has been on quite a journey before reaching what it is today. Every step of the journey was insight into each of my struggles as I searched to find the purpose of the gifts (skills) that the LORD has blessed me with. I say this in no way as a boast, but as an admission.

I started my journey in filmmaking as a way to tell stories of purpose, morals, and meaning, with the main aim of leading people to know their Creator.
But I lost this focus along the way.
This came by not focusing on my relationship with the LORD and instead focusing primarily on the work of filmmaking and trying to gain influence. Before long, my idea of success in filmmaking lay in how well my work was known, how well it was doing financially, and was weighed by the scale of the jobs I was working on - how petty! I idolised films and filmmaking, had placed my identity in being a filmmaker, and had lost the purpose of why God blesses us with gifts and skills - to serve Him and to save the lost so that all might know Him.

I started shooting video work professionally in 2015, yet it’s been a 10 year journey to find the true purpose of this business and how I should be serving the LORD through my creative work.

Through every project I now shoot, whether it’s a live performance, music video, or narrative project, the purpose of this business is to create stories and promote teachings that offer true moral and meaning, and point people towards Christ.

‘Every image needs purpose’, is a statement I’ve put behind this business, as purpose, moral, meaning, and teaching, are things that I’ve learned must stay as the heart and focus of this business. The main aim of all of this being to teach others of their need to walk with their Creator and to know Him.